We Heart Green

We are firmly behind the trend toward a ‘greener’ approach to our environment and any
attempts to transform these environments with paint and paint-related products.

We are committed to:

  • Providing and promoting products that are environmentally friendly and low in VOC’s (Volitile organic compounds)
  • Encouraging and practising responsible disposal of all paint and other materials
  • Improving the energy efficiency of our operations and delivery services
  • Donating suitable unused products to local charities or public service centres


We welcome the attempts that continue to be made by paint manufacturers to step towards green in three major areas: product offerings, clean up solutions and waste management. The dilemma has always been: do I choose an eco paint, being a natural or organic paint that delivers on sustainability or do I choose a traditional paint that delivers on performance?

The only green rating system in South Africa is the Green Star rating tool from the Green Building Council of South Africa (GBCSA). They provide standards on Volatile Organic Solvents (VOC’s) in paint which major paint manufacturers are increasingly applying to their products.

In recent years great strides have been made in complying with these standards by the 3 brands we sell, Dulux, Plascon and Dekade. Thanks to these advancements, environmental benefits no longer have to be chosen at the expense of performance when specifying paints.

Please bear in mind that the post-application performance of paint has significant environmental impact. A good quality, durable paint is intrinsically greener.

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