The earliest store was located in West Street, Durban when George Codner opened a Paint, Wallpaper, Glass & China shop in 412 West Street, Durban in 1910, trading as G.C. Shave. Jack & Arthur, his two sons, joined him after World War I, after having served in the South African Infantry. G. C. Shave grew the business from importing paint, glass & wallpaper.
The Bellair Factory of G.C Shave. Circa 1957. Where R.A Shave (Current Co-Chairman) spent his first year “in overalls”. It was a family business philosophy that family business was the only way to get to know the industry. Image: (Automotive and Industrial paints factory 1945 – 1960s). The grandsons, two from each son Jack and Arthur, expanded into the manufacturing of Decorative, Industrial, Refinish & Automotive Paints with branches and stores in most leading cities and towns in the country. Image: 16 Burg Street, Cape Town. G.C Shave Paint & Wallpaper. This store was closed when the landlord (Protea Holdings) decided to develop the land.
In 1969 there was a Stock Exchange boom in the country. Motivated by the desire to be part of a JSE-listed company, the business established in 1910 was sold to Protea Holdings. Soon thereafter, Protea merged its paint interests with Dulux and so Prolux was born in 1971. Image: Marketed as “The Paint & Wallpaper Centre” (part of G.C Shave Group) in Port Elizabeth (1961 – 1971). During the 60’s, 70’s and 80’s both Prolux and Plascon factories grew in their dominance through acquisitions. Plascon had incorporated many well-known businesses and 36 brands. This was the age of the conglomerates and big companies. Image: Circa 1965 – 68/70 Ladysmith & Depot shared by Pietermaritzburg Glassworks & G.C Shave’s.
The 1980’s in particular were turbulent times politically, having a profoundly negative effect on business. Sanctions, as a result of Apartheid, had limited the country’s future. Image: The Pinetown branch as a Dulux Paint ‘n Paper owned by AECI.
After a number of years, the Plascon brand and its products were added to give our customers even wider choice, and more recently the proudly South African Dekade brand. Under the leadership of Nick Shave further branches were established at Springfield Park, Umhlanga, Hillcrest, Ballito, Bluff and Boksburg and Amanzimtoti to complement the existing Pinetown branch. Image-left: The Pinetown branch alterations getting underway to grow and expand. Circa 1999. Adding on a 2nd floor which today houses reps and credit control, expanded showroom, dispatch and warehouse below. “Best in products, price and advice.”
Shaves Paint + Décor was founded in 1910 and for over 100 years we have remained committed to providing exceptional customer service, unbiased advice and expert guidance on colour, product selection, coating techniques and décor. Our highly trained staff make it their mission to give you more than you would get at any other paint, décor or hardware store.
We maintain a family-founded approach to our business through unique store experiences, trained staff, product independence and accurate record-keeping — meaning you get the best solution for your project and budget, every single time.